To supplement traditional television Program/Audience Research, ITVR™ includes Ad-Revenue reporting features that can be accessed through traditional reports, as well as through individual reports dedicated to the analysis of Ad-Revenue.

 Like all reports in ITVR™, our Ad-Revenue Reports are customizable and easy-to-use, displaying and ranking GRP, Impact and Revenue by Program, Channel, Advertiser, or Brand, while allowing the client to select criteria and sort according to their preference. Only in ITVR™ can Ad-Revenue be reported and analyzed according to television program classification, category, type, genre or origin, for a more complete approach to strategic research. 

The Top Revenue-Generating Program report displays and ranks GRP, Impact and Revenue for top revenue-generating television programs on one or more channels or in a country overall.  Options to filter by Category, Product Type, Origin, and Genre are available, as well as options to sort by Descending Revenue, Ascending Revenue, Time Period or Title.