To supplement traditional television Program/Audience Research, ITVR™ includes Ad-Revenue reporting features that can be accessed through traditional reports, as well as through individual reports dedicated to the analysis of Ad-Revenue.

Like all reports in ITVR™, our Ad-Revenue Reports are customizable and easy-to-use, displaying and ranking GRP, Impact and Revenue by Program, Channel, Advertiser, or Brand, while allowing the client to select criteria and sort according to their preference.  Only in ITVR™ can Ad-Revenue be reported and analyzed according to television program classification, category, type, genre or origin, for a more complete approach to strategic research. 

Summary Reports display number of ad spots, GRP, Impact and Revenue by Advertiser, Channel or Brand, allowing the user to sort by Advertiser (Alphabetically, Ascending/Descending) or Revenue (Ascending/Descending) and compare Revenue to same period last year with the click of a button.