To supplement traditional television Program/Audience Research, ITVR™ includes Ad-Revenue reporting features that can be accessed through traditional reports, as well as through individual reports dedicated to the analysis of Ad-Revenue.

Like all reports in ITVR™, our Ad-Revenue Reports are customizable and easy-to-use, displaying and ranking GRP, Impact and Revenue by Program, Channel, Advertiser, or Brand, while allowing the client to select criteria and sort according to their preference.  Only in ITVR™ can Ad-Revenue be reported and analyzed according to television program classification, category, type, genre or origin, for a more complete approach to strategic research.