International Television Research (ITVR™) allows user access to a large database of all types of television shows such as documentaries, children's television shows, reality shows, sports, animations, game shows, as well as home videos and theatrical features. Continuously updated, searchable production information include: title, number of episodes, run-time, foreign titles, cast and credits, type, genre, production company(s), distributor(s), synopsis, awards and more.  ITVR™ offers producers and distributors the ability to perform simple or advanced searches on products using a variety of criteria. Results can be sorted by title, year, type, or grouped for searches and reporting. Hyperlinks exist for more extensive detail and easy transition to other relevant parts of the database.

Designed for executives in the international television market, ITVR™ is a critical tool for distributors, programmers, producers and buyers. Providing user-friendly access to program-based data in key markets worldwide, CAD's immense ITVR™ database contains detailed information on each product. ITVR™'s unique search capability allows clients to conduct advanced reporting on their own products as well as those of their competitors.

Users can view countries, channels and demographics. Pre-defined groups of products allow catered reporting and telecast tracking. Program schedules can be displayed, exported and printed. Searches and reports can be organized according to a user’s reporting needs using the extensive catalogue of information captured in the ITVR™ database.

Television Viewers		Data Providing Companies & TV Program Listings		International Television Research Software & Services		Online & Exportable Reports

Television Viewers - Audience Measurement

Audience Measurement is a process of measuring audience that viewed television. It consists of demographic information to help broadcasters, distributors and producers find out who was watching in opposition to total number of viewers. This method has a broader meaning, called audience research. Demographics are broken-down differently in each market.

Data Providing Companies & TV Program Listings

Data companies are organizations that compile and market television, radio and newspaper audiences, and measure the ratings in their respective media markets. The trading model that is used by television companies and advertising agencies depends on the number of people watching the shows. Ratings are collected for every day of the year. Different companies vary on official survey periods, however, four weeks survey periods are commonly used. Consequently, the advertising agencies will pay the television station a certain amount of money based on the number of people watching a show.

International TeleVision Research Software & Services

International Television Research (ITVR™) provides the ability to capture wide-ranging information for reporting on television product titles. Distinctive reporting capabilities of International Television Research software, enables clients to perform research on their own television titles as well as those of their competitors.

Online & Exportable Reports

In ITVR™, audience and advertising revenue data is structured to enable clients to run a variety of analytical reports:

Product Query Foreign Titles Product Groups Average and Ranking Distributor Breakdown Product Tracker Program Schedule Program Analysis Programming Breakdown Runs Tracking

Telecast Query Time Period Analysis Title Performance Top Telecasts Unaired Products Viewer Matrix Ad-Revenue Summary Reports Ad-Revenue Top Programs Ad-Revenue By Program Classification Lookup Tables